Digitale Begriffe einfach erklärt

Wiki

Tauchen Sie ein in unser Glossar, das eine Fülle an Begriffen und Konzepten aus der digitalen Welt umfasst. Hier erhalten Sie die nötigen Einblicke und Erklärungen, um in der dynamischen Online-Landschaft erfolgreich zu navigieren.

0-9
- 4-P-Marketing-Mix
A
- A/B-Testing
- Ad Ranking
- Ad-Exchange
- Ad-Targeting
- Ad-Tracking
- Ad-Verification
- Ad-Viewability
- Adserver
- Advertiser
- Advertorial
- AdWords
- Affiliate Marketing
- AIDA-Modell
- Alexa-Rank
- Algorithmic Penalty
- Algorithmus
- Alt-Text
- Amazon Marketing
- Amazon SEO
- Analytics
- Anchor-Text
- API
- App-Store-Optimierung (ASO)
- Arbeitgeberbewertungen
- Artificial-Intelligence (AI)
- Arztbewertung
- Astroturfing
- Attribution
- Attribution-Model
- Audience
- Audience-Targeting
- Auffindbarkeit
- Authority
- Automated E-Mails
- Automation
- Automation-Tools
B
- B2B – Business-to-Business
- B2C – Business-to-Consumer
- Backlink
- Backlink-Audit
- Backlinkaufbau
- Banner
- Behavioral-Marketing
- Behavioral-Targeting
- Benchmarking
- Bewertungs-Funnel
- Bewertungsdurchschnitt
- Bewertungsmanagement
- Bewertungsmetrik
- Bewertungsportale
- Bidding
- Bilder bei Google
- Bilder verdrängen lassen
- Bing
- Black-Hat-SEO
- Blauer Haken auf Instagram
- Blog
- Blog-Marketing
- Boilerplate
- Bot
- Bot-Traffic
- Bounce-Rate
- Brand Content
- Brand Identity
- Brand Image (Brand Reputation)
- Brand Links
- Brand Voice
- Brand-Advocacy
- Brand-Affinity
- Brand-Awareness
- Brand-Keywords
- Brand-Loyalty (Markenloyalität)
- Brand-Management
- Brand-Monitoring
- Brand-Name
- Brand-Perception
- Brand-Positioning
- Brand-Promotion
- Brand-Recognition
- Brand-Storytelling
- Brand-Strategy
- Brand-Value (Markenwert)
- Brand-Website
- Branded-Keywords
- Branding
- Broad-Match
- Bundesverband Digitale Wirtschaft (BVDW)
- Business-Model
- Buyer-Persona (Persona)
- Buzz-Marketing
- Buzzword
C
- Call-to-Action
- Campaign-Management
- Candystorm
- Canonical Tag
- Canva
- Chat-Marketing
- ChatGPT
- Check24
- Click-Fraud
- Click-Map
- Click-Through-Rate (CTR)
- Click-to-Action (CTA)
- Clickbait
- Cloaking
- Community Management
- Competition-Analysis
- Competitive-Intelligence
- Content Experience
- Content Marketing
- Content Shift
- Content-Management-System (CMS)
- Content-Plan
- Content-Recycling
- Content-Scraping
- Content-Seeding
- Conversion
- Conversion-Attribution
- Conversion-Funnel
- Conversion-Lead
- Conversion-Optimierung
- Conversion-Pfad
- Conversion-Tracking
- Conversionrate (CVR)
- Cookie
- Copywriting
- Corporate Communication
- Corporate Publishing
- Corporate Social Responsibility (CSR)
- Corporate-Blogging
- Corporate-Identity (CI)
- Cost-per-Action (CPA)
- Cost-per-Click (CPC)
- Cost-per-View (CPV)
- Crawl / Crawler
- Crisis-Management
- Cross-Media-Marketing
- Cross-Selling
- CSR – Corporate-Social-Responsibility
- CSS (Cascading Style Sheets)
- Custom-Audiences
- Custom-Content
- Custom-Made-Audience (CMA)
- Customer Experience (CX)
- Customer Lifetime Value (CLV)
- Customer Relationship Management (CRM)
- Customer Review (Kundenbewertung)
- Customer Touchpoints
- Customer-Acquisition
- Customer-Insights
- Customer-Journey
- Customer-Value
- Cyber-Angriff
- Cyber-Mobbing
- Cyberabwehr
- Cybersecurity
- Cyberstalking
D
- DALL·E
- Dark-Social
- Das Örtliche
- Data Analytics
- Data-driven Marketing
- Data-Mining
- Data-Visualization
- Database Marketing
- Datenanalyse
- Datenschutz-Grundverordnung (DSGVO)
- Dead-Link
- Deep-Linking
- Deep-Web
- Deeplinking
- Defensives SEO
- Demographic Targeting
- Denial of Service (DoS)
- Description-Tag
- Design-Thinking
- Destination-URL
- Diffamierung
- Diffamierung im Internet
- Digital Asset Management (DAM)
- Digital Reputation Management (DRM/ORM)
- Digitalberatung
- Digitale PR
- Digitale Reputation
- Digitaler Fußabdruck
- Digitales Marketing
- Digitalisierung
- Direct Mail Marketing
- Direct Response Marketing
- Direct-Traffic
- Directory Submission
- Direktwerbung
- Disavow Tool
- Diskussionsforum
- Display Marketing
- Display-Werbung
- DocInsider
- DoFollow-Link
- Domain Authority (DA)
- Domain Name System (DNS)
- Domain-Parking
- Domain-Popularität
- Doorway-Pages
- Double Opt-In
- Download-Content
- Downselling
- Drip-Campaigns
- DRM (Digital Rights Management)
- DSGVO – Datenschutz-Grundverordnung
- Duplicate Content
- Dynamic Content
- Dynamic Keyword Insertion (DKI)
- Dynamic Remarketing
- Dynamic Search Ads (DSA)
- Dynamische Suchanzeigen (DSA)
E
- E-Mail-Marketing
- E-Mail-Newsletter
- Earned Media
- EAT
- Echtzeit-Marketing
- eCommerce
- eCPC – Effektiver Cost per Click
- eCPM – Effektiver Cost per Impression
- Editorial Content
- Effektive Klickrate (eCTR)
- Einführungskampagne
- eKomi
- Emotionale Werbung
- Empfehlungsmarketing
- Employer Reputation
- Employer-Branding
- Engagement-Marketing
- Engagement-Rate
- Ephemeral Content
- Erfahrungsberichte
- Erfolgsmessung
- Erwähnungsanalyse
- Eventmarketing
- Exit Intent
- Exit-Link
- Exit-Rate
- Experteninterviews
- Expertenreputation
- Expired Content
- Expired Domain
- Explainer-Video
- Externe Links
- Externe Reputation
F
- Facebook
- Facebook Advertising
- Facebook Insights
- Facebook-Pixel
- Fake-Bewertungen
- Fake-News
- False Balance
- FAQ-Optimierung
- Favicon-Optimierung
- Fear-Based Marketing (PR)
- Featured Image
- Featured Products
- Featured Reviews
- Featured Snippets
- Feed
- Feed-Reader
- Feedback-Management
- Filterblasen
- Firmenblog
- First-Party Tracking
- Flash-Content
- Flip Content
- Focus Keyword
- Follow-Back-Strategie
- Follow-Link
- Follower
- Footer
- Footprint
- Foren-Marketing
- Forensic SEO
- Forensische Analyse
- Formular-Übermittlung
- Forward-Linking
- Freemium-Modell
- Frequency Capping
- Frequenzanalyse
- Freshness Faktor
- Frontend
- Führungskraft-Reputation
- Funnel
- Funnel Optimization
G
- Gamification
- Gastbeitrag
- GEO-Targeting
- Geotargeted Keywords
- Gezielte Krisenkommunikation
- Glassdor
- Glossar-Marketing
- Golocal
- Google Ads
- Google Alerts
- Google Algorithmus
- Google Analytics
- Google Bewertungen
- Google Display Network
- Google Keyword Planner
- Google Knowledge Graph
- Google Local Pack
- Google My Business
- Google PageSpeed Insights
- Google Penalties
- Google Penalty
- Google Reputation
- Google Search Console
- Google Suggest
- Google Tag Manager
- Google Trends
- Google Updates
- Google Webmaster Guidelines
- Google-Maps-Optimierung
- Google-Ranking
- Google-Snippet
- Googlebot
- GoYellow
- Grafikdesign
- Grafische Darstellung
- Grey Hat SEO
- Growth Hacking
- Guerilla Marketing
H
- Heatmap
- HolidayCheck
- Hotfrog
- HTML
I
- Idealo
- IKEA-Effekt
- Imageschaden
- Immobilienscout24
- Inbound Marketing
- Indeed
- Influencer
- Influencer Marketing
- Informationsbeschaffung
- Informationspflichten bei Online-Bewertungen
- Interne Linkstruktur
- Internetmobbing
- Involvement in der Markenpflege
- Issue Management
J
- Jameda
- JavaScript
K
- Kampagne
- Keyword-Dichte
- Keyword-Recherche
- KISS-Prinzip
- Kognitive Verzerrungen Werbung
- Kommunikationsplanung
- Konkurrenz-Bewertungen
- Konkurrenzanalyse
- KPIs
- Krisen-PR
- Krisenkommunikation
- Krisenmanagement
- Kundenbefragung
- Kundenbindung
- Künstliche Intelligenz
- Kununu
L
- Landing Page
- Lazy Loading
- Lead
- Lead Magnet
- Lighthouse
- Linkbuilding
- LinkedIn Ads
- Local SEO
M
- Marke
- Markenbekanntheit
- Markenpflege
- Markenpositionierung
- Markenwahrnehmung
- Medientraining
- Mere-Exposure-Effekt
- Meta-Tags
- Mobile First
- Multi-Channel
- Multi-Display-Marketing
- Mund-zu-Mund-Propaganda (Mundpropaganda)
- My Business
N
- Native Ads
- Native Advertising
- Negative Bewertungen
- Negative Online-Reputation
- Newsjacking
O
- One-Page / View All
- Online Reputation Management
- Online Reputation Management für Krankenhäuser
- Online Reputationsmanagement für Anwälte
- Online Reputationsmanagement für Politiker
- Online Reputationsmanagement für Privatpersonen
- Online Reputationsmanagement für Prominente
- Online Reputationsmanagement für Selbstständige
- Online-Bewertungen
- Online-Bewertungsportale
- Online-Image verbessern
- Online-Krisenmanagement
- Online-Marketing
- Online-PR
- Online-Reputation
- Online-Reputationsagentur
- Open Graph
- Organische Suche
- ORM
- ORM in der Immobilienbranche
- Owned Media
P
- Page Experience
- Page Impressions
- PageSpeed
- Paginierung
- Paid Media
- Paywall
- Performance Marketing
- Personal Branding
- Personalisierung im Marketing
- Personen- und Firmenrecherche
- Pinterest
- Pitch / PR Pitch
- Positive Kommunikation
- PR
- Praxismanagement Online-Reputation
- Pressemitteilung
- Presseportal
- Pressespiegel
- Presseverteiler
- Professionelles Reputationsmanagement
- Provenexpert
R
- Real-Time Bidding
- Recht auf Vergessenwerden
- Referenz
- Related Content
- Remarketing
- Reputation
- Reputation im Internet
- Reputation verbessern
- Reputationsanalyse
- Reputationsberatung
- Reputationsmanagement
- Reputationsmanagement für Ärzte und Kliniken
- Reputationsmanagement im Internet
- Reputationsmarketing
- Reputationsmediation
- Reputationsrisiko
- Reputationsschaden
- Reputationsschutz
- Reputationsstrategie
- Reputationsverlust
- Restaurantbewertung
- Retargeting
- Reverse SEO
- Review Management
- robots.txt
- Rufmord
- Rufschädigung
- Rufschädigung im Internet
S
- Sanego
- SEA
- Seeding
- SEM
- SEO
- SERPs
- Shitstorm
- Shitstorm-Management
- Sichtbarkeitsindex
- Site Map
- Social Media Krisenkommunikation
- Social Media Marketing
- Social Proof
- SSL
- Stepstone
- Sternebewertung
- Stimmungsbarometer
- Storytelling
- Strategisches Reputationsmanagement
- Streisand Effekt
- Suchergebnis-Verdrängung
- Suchintention
- Suchmaschinenmarketing
- Suchmaschinenoptimierung
- Suchmaschinenreputation
- Suchmaschinenwerbung
T
- Targeting
- TikTok Marketing
- Traffic
- Tripadvisor
- Trusted Shops
- Trustpilot
- Tweet
- Twitter (jetzt X)
U
- Unique Content
- Universal Search
- Unternehmenskommunikation
- Unternehmensreputation
- URL
- Usability
- User Experience (UX)
- User Journey
- User-Generated Content
V
- Verdrängung
- Verleumdung
- Virales Marketing
- Voice Search
W
- Webauftritt
- Werbearten
- Wettbewerberanalyse
- Wettbewerbsanalyse
- Whitepaper
- Wikipedia
- Word of Mouth (WOM)
X
- XING
- XML-Sitemap
Y
- Yelp
- YouTube
Z
- Zielgruppe